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Meet up with the New eharmony Logo Design

Meet up with the New eharmony Logo Design

History is a funny thing. Seventeen years ago today we arrived to the web party that is dating. And now we had been among the first to demonstrate up (but we were fashionably very very early). That’s as soon as we first began making relationships that are lifelong. Together with remainder ended up being history, reported by users. But let’s speak about that history because whom does not love a fantastic love tale?

The past 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms in the leading edge. Although we worked difficult to blaze a path within the online dating sites globe, our logo design and brand name appeared to continually be catchup that is playing.

In 2000 we initially developed a lowercase logo—but that ended up being the belated 90s and then we remained finding out just exactly what e-mail implied therefore we had been a little awkward in chiseling down our visual identification.

5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move for the time)

After which this year, we eliminated the line that separated the ‘e’ as well as the ‘H’. Absolutely absolutely Nothing had been getting back in our method. Not a line.

In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue which could make virtually anybody yawn, however in a way that is good. It absolutely was pleasant.

Let’s remember about our icon logo—an “eH” that phonetically struggled to outshine it is more negative counterpart, “meh”.

It absolutely was in 2016 once we built a brilliant group of creatives to greatly help contemplate a more thoughtful option to present ourselves to your globe. We began with brand characteristics. This is a procedure, without a doubt, but really worth it! This venn diagram is kind of like our foundation.

As shown into the diagram, we have been company recognized for the technology behind love, when overlapped, we could produce connections.

We dug deeper into this, and discovered both of these characteristics as traits that guide tone that is our overall design.

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Next, we started our research. Different style studies assisted us set guidelines when making not merely the logo, nonetheless it assisted determine our brand brand new brand name colors, fonts, and feel.

They state history has a tendency to duplicate it self. Having said that, our brand logo design and identification is certainly going back again to the fundamentals.

And, after months and months of anxious expectation, we finally are exposing it towards the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!

*Side note, we wish I possibly could explain to you just exactly exactly how logos that are many designed, then again you could judge us if you are extremely passionate, nerdy, enjoyable, and just simple excited to redesign our logo design and provide it into the world!

The things I love many relating to this logo design is it is therefore versatile. And now we really wish that this brand new colorful icon that is new of resonates with every person.

Lastly, that will help you comprehend the idea behind our design, listed here is our logo that is official intro

Today, eharmony reveals a redesign of their logo design and it’s making an incident for lowercase. The way in which we find love changed considerably within the last few twenty years plus the new artistic identity reflects that evolution, as being a forward-thinking, human-centered relationship business.

Staying real to its core, the name brand is written in a font this is certainly hot. a powerful heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to represent the worth we help create—love and science operate better together.

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